Sunday, April 15, 2012
Thursday, April 12, 2012
Layar’s Augmented Reality location based service (LBS)
"Constellation Research, Inc. estimates these services to grow and generate up to $10.7B in revenue by 2013. Among the early adopter set, LBS is on fire. Among the general population, growth will most likely trend with smartphone adoption, which market research firm IDC estimates a 55% growth from 2009 to 2010 (~270 million units).
Navigate around places. Use turn by turn navigation and traffic maps through services such as Google Navigation and Yahoo! Maps.
Identify events to attend. See where my friends are by date and location to make time to catch up using Loopt, Rummble, and Tripit.
Locate friends near me. Catch up with people near me using Foursquare and Gowalla as a matter of convenience. In some cases, track people by mobile device location.
Reduce traffic fines. Warn and be warned where speed traps, sobriety check points, and cameras through crowdsourcing apps such as Trapster and Phantom Alert
Find places to eat. Follow foodie friends to see where they check in on Yelp.
Receive offers from merchants. Get rewarded for checking in to locations with discounts from merchants. Take advantage of M-commerce (mobile).
Finding people. Skill levels, experience, interests are key attributes. Imagine a nearby emergency scene that requires a Portugese speaking medic within 5 miles.
Finding things. Parking spaces, meeting rooms, stolen phones are key examples. Imagine the need to optimize parking space management, finding empty conference rooms, etc.
Tracking resources. Passive sensors can locate objects with AutoID devices, RF Tags, and other signals. Imagine tracking of truck fleets, taxis, doctors, service people, equipment, etc.
Notifying people and objects. Both a push and pull model can be used to match needs. Imagine automated check-ins, targeted advertising, safety warnings, automated payments, etc."
http://www.enterpriseirregulars.com/31472/monday%E2%80%99s-musings-why-i%E2%80%99m-unplugging-from-location-based-services-until-the-privacy-issue-is-resolved/
Navigate around places. Use turn by turn navigation and traffic maps through services such as Google Navigation and Yahoo! Maps.
Identify events to attend. See where my friends are by date and location to make time to catch up using Loopt, Rummble, and Tripit.
Locate friends near me. Catch up with people near me using Foursquare and Gowalla as a matter of convenience. In some cases, track people by mobile device location.
Reduce traffic fines. Warn and be warned where speed traps, sobriety check points, and cameras through crowdsourcing apps such as Trapster and Phantom Alert
Find places to eat. Follow foodie friends to see where they check in on Yelp.
Receive offers from merchants. Get rewarded for checking in to locations with discounts from merchants. Take advantage of M-commerce (mobile).
Finding people. Skill levels, experience, interests are key attributes. Imagine a nearby emergency scene that requires a Portugese speaking medic within 5 miles.
Finding things. Parking spaces, meeting rooms, stolen phones are key examples. Imagine the need to optimize parking space management, finding empty conference rooms, etc.
Tracking resources. Passive sensors can locate objects with AutoID devices, RF Tags, and other signals. Imagine tracking of truck fleets, taxis, doctors, service people, equipment, etc.
Notifying people and objects. Both a push and pull model can be used to match needs. Imagine automated check-ins, targeted advertising, safety warnings, automated payments, etc."
http://www.enterpriseirregulars.com/31472/monday%E2%80%99s-musings-why-i%E2%80%99m-unplugging-from-location-based-services-until-the-privacy-issue-is-resolved/
Dangers of Location-Based Social Networks
"Privacy Concerns: The Limiting Factor for Location-Based Networks?
More importantly, though, this service highlights the privacy implications of regularly broadcasting your location. Some people are willing to take the risk and are perfectly fine with broadcasting their location and services like Foursquare reward these check-ins with virtual badges and real-world discounts for their most active users. For a lot of people, however, sharing location data takes online transparency one step too far.
Ultimately, the success of location-based networks will be limited if they can't find ways to make users feel safe when using these services.
How to Stay Safe?
If you really feel the need to share your location with the whole world, then you have to accept the risks. This isn't just limited to location-aware applications, though. Posting Twitter updates from your vacation also make it pretty obvious that you are not at home.
When it comes to location-aware services and geo-social networks, we prefer services that allow their users to send location updates privately to a select group of friends and trusted contacts. BrightKite - one of the older geo-social networks - for example, allows you to set very granular privacy controls on a per-post level. Of course, you could always resort to using a completely anonymous service like BlockChalk or a permission-based one-on-one service like EchoEcho, but with these, you can't update your friends about what bar to meet them at either and the social aspects of these services are limited.
It would also be nice if these services allowed users to select the level of granularity of their check-ins. While this won't discourage burglars (and doesn't work for FourSquare-like apps), being able to just point to "Houston, TX" as your location instead of the actual hotel your are staying in could alleviate the fears of a lot of users.
The Dangers of Mixing the Virtual and the Real World
PleaseRobMe points out the dangers of location-based social networks. Services like Foursquare, Brightkite and Google Buzz bridge the gap between the virtual world of social networks and the real world, which is something we are not accustomed, to. It's easy to think that the information we share online doesn't have any influence on the real world, but PleaseRobMe makes it pretty clear that there can be real-world consequences to sharing your location."
http://www.readwriteweb.com/archives/pleaserobme_and_the_dangers_of_location-aware_social_networks.php
"
More importantly, though, this service highlights the privacy implications of regularly broadcasting your location. Some people are willing to take the risk and are perfectly fine with broadcasting their location and services like Foursquare reward these check-ins with virtual badges and real-world discounts for their most active users. For a lot of people, however, sharing location data takes online transparency one step too far.
Ultimately, the success of location-based networks will be limited if they can't find ways to make users feel safe when using these services.
How to Stay Safe?
If you really feel the need to share your location with the whole world, then you have to accept the risks. This isn't just limited to location-aware applications, though. Posting Twitter updates from your vacation also make it pretty obvious that you are not at home.
When it comes to location-aware services and geo-social networks, we prefer services that allow their users to send location updates privately to a select group of friends and trusted contacts. BrightKite - one of the older geo-social networks - for example, allows you to set very granular privacy controls on a per-post level. Of course, you could always resort to using a completely anonymous service like BlockChalk or a permission-based one-on-one service like EchoEcho, but with these, you can't update your friends about what bar to meet them at either and the social aspects of these services are limited.
It would also be nice if these services allowed users to select the level of granularity of their check-ins. While this won't discourage burglars (and doesn't work for FourSquare-like apps), being able to just point to "Houston, TX" as your location instead of the actual hotel your are staying in could alleviate the fears of a lot of users.
The Dangers of Mixing the Virtual and the Real World
PleaseRobMe points out the dangers of location-based social networks. Services like Foursquare, Brightkite and Google Buzz bridge the gap between the virtual world of social networks and the real world, which is something we are not accustomed, to. It's easy to think that the information we share online doesn't have any influence on the real world, but PleaseRobMe makes it pretty clear that there can be real-world consequences to sharing your location."
http://www.readwriteweb.com/archives/pleaserobme_and_the_dangers_of_location-aware_social_networks.php
"
Four Rules for Location-Based Marketing Without Creeping Out Customers
"When Boston gets hit with a snowstorm, Robert Marshall's produce business, Marshall's Fenway Farm Stand, usually takes a hit in terms of traffic and sales. But during a January 2011 blizzard, he used the location-based marketing app Peekaboo Mobile to push out coupons to customers in the immediate area, offering 20 percent off to anyone who braved the elements and made a purchase between 4 p.m. and 8 p.m. Marshall claims the promotion helped pull in about 15 percent of his regular traffic on a night that would otherwise have seen almost no one.
Location-based applications, in which businesses such as Marshall's send offers to people within a specific geographic area for a limited amount of time, are changing the marketing game. The roots are in a technology called geo-fencing, which erects a GPS-powered virtual "fence" around a particular location and automatically shoots out content to anyone who enters the space. This allows businesses to track customers' movement--the creepy part--and deliver promotions when those customers are most likely to act on them.
You can credit (or blame) the upsurge in smartphones with built-in location software for driving the wider adoption of location-based apps. A September 2011 report from the Pew Research Center's Internet & American Life Project found that one-quarter of all U.S. adults use location-based services on their phones, and 55 percent of smartphone owners have accessed location-based recommendations from their phones.
At the same time, geo-fencing and location-aware services raise significant privacy concerns. Now the government may get involved, with Sen. Charles E. Schumer (D-N.Y.) asking the Federal Trade Commission to look into the legality of the technology.
At worst, tracking customers can create a PR nightmare. On Black Friday in 2011, two U.S. shopping malls owned by Cleveland-based Forest City Enterprises weathered heavy criticism for tracking shoppers through their cell phones and collecting information about their whereabouts.
So where does all this leave small-business owners who want to jump on the mobile bandwagon? It turns out there are a few best practices that
can help you employ location-based promotions successfully and avoid alienating customers along the way.
Ensure explicit consent. No consumer should receive offers unless they have specifically authorized the platform or marketer to send them.
Use apps from legit industry members. Joy Liuzzo, senior director of mobile research and client service at advertising research firm InsightExpress in Stamford, Conn., advises businesses to work with platforms and apps that are members of the Mobile Marketing Association (MMA), which has developed extensive industry guidelines.
Ask questions about security. Learn how the app keeps customer data safe, and make sure the platform's privacy policies are in line with any assurances you made to your customers through your own privacy policy. Attorney Jason Shinn, founder of law firm eBusinessCounsel.com, cites an example: "A Texas businessman wanted to ensure that his customers' information never left the state, but the platform he wanted to use was based in New Jersey." That businessman, Shinn notes, "had to change his privacy policy accordingly."
Don't abuse the technology. Michael Becker, MMA's managing director for North America, says it's a good idea to provide compelling content as well as offers. He cites the tactic of an outdoor-gear retailer who geo-fenced trail heads, offering the message, "Be sure to check out the cool waterfall a mile down the trail." As Becker points out, "If the call to action is always ‘buy, buy, buy,' that sounds like a 5-year-old saying, ‘Mom, Mom, Mom' all the time.""
The article was published in the April 2012 print edition of Entrepreneur with the headline: Finders, Keepers. Author: Gwen Moran
Location-based applications, in which businesses such as Marshall's send offers to people within a specific geographic area for a limited amount of time, are changing the marketing game. The roots are in a technology called geo-fencing, which erects a GPS-powered virtual "fence" around a particular location and automatically shoots out content to anyone who enters the space. This allows businesses to track customers' movement--the creepy part--and deliver promotions when those customers are most likely to act on them.
You can credit (or blame) the upsurge in smartphones with built-in location software for driving the wider adoption of location-based apps. A September 2011 report from the Pew Research Center's Internet & American Life Project found that one-quarter of all U.S. adults use location-based services on their phones, and 55 percent of smartphone owners have accessed location-based recommendations from their phones.
At the same time, geo-fencing and location-aware services raise significant privacy concerns. Now the government may get involved, with Sen. Charles E. Schumer (D-N.Y.) asking the Federal Trade Commission to look into the legality of the technology.
At worst, tracking customers can create a PR nightmare. On Black Friday in 2011, two U.S. shopping malls owned by Cleveland-based Forest City Enterprises weathered heavy criticism for tracking shoppers through their cell phones and collecting information about their whereabouts.
So where does all this leave small-business owners who want to jump on the mobile bandwagon? It turns out there are a few best practices that
can help you employ location-based promotions successfully and avoid alienating customers along the way.
Ensure explicit consent. No consumer should receive offers unless they have specifically authorized the platform or marketer to send them.
Use apps from legit industry members. Joy Liuzzo, senior director of mobile research and client service at advertising research firm InsightExpress in Stamford, Conn., advises businesses to work with platforms and apps that are members of the Mobile Marketing Association (MMA), which has developed extensive industry guidelines.
Ask questions about security. Learn how the app keeps customer data safe, and make sure the platform's privacy policies are in line with any assurances you made to your customers through your own privacy policy. Attorney Jason Shinn, founder of law firm eBusinessCounsel.com, cites an example: "A Texas businessman wanted to ensure that his customers' information never left the state, but the platform he wanted to use was based in New Jersey." That businessman, Shinn notes, "had to change his privacy policy accordingly."
Don't abuse the technology. Michael Becker, MMA's managing director for North America, says it's a good idea to provide compelling content as well as offers. He cites the tactic of an outdoor-gear retailer who geo-fenced trail heads, offering the message, "Be sure to check out the cool waterfall a mile down the trail." As Becker points out, "If the call to action is always ‘buy, buy, buy,' that sounds like a 5-year-old saying, ‘Mom, Mom, Mom' all the time.""
The article was published in the April 2012 print edition of Entrepreneur with the headline: Finders, Keepers. Author: Gwen Moran
Facebook Places - A New Marketing Tool
"Facebook Places, Facebook’s location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world. It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage and reward customers.
Each time a Facebook user checks in to a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends’ news feeds. This is not only viral marketing for the company — it also allows businesses to provide incentives for people to come to their physical locations or events.
Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. Here are five great examples that illustrate different ways companies can use Facebook Places, from offering simple discounts for checkins to multi-step rewards programs."
http://mashable.com/2011/01/10/facebook-places-campaigns/
For Example:
"Working with its ad agency, Cornett-IMS, the university installed giant, wooden Facebook icons in the university’s signature blue on its campus to encourage students to check in at different locations around the school every day. Each student checkin shows up in the students’ news feed, which the university hopes will be seen day after day by thousands of the students’ friends who are still in high school and boost their recruiting efforts."
Each time a Facebook user checks in to a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends’ news feeds. This is not only viral marketing for the company — it also allows businesses to provide incentives for people to come to their physical locations or events.
Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. Here are five great examples that illustrate different ways companies can use Facebook Places, from offering simple discounts for checkins to multi-step rewards programs."
http://mashable.com/2011/01/10/facebook-places-campaigns/
For Example:
"Working with its ad agency, Cornett-IMS, the university installed giant, wooden Facebook icons in the university’s signature blue on its campus to encourage students to check in at different locations around the school every day. Each student checkin shows up in the students’ news feed, which the university hopes will be seen day after day by thousands of the students’ friends who are still in high school and boost their recruiting efforts."
Monday, April 9, 2012
Geo-tagging
“Geotagging, sometimes referred to as Geocoding, is the process of adding geographical identification metadata to various media. This data usually consists of latitude and longitude coordinates, though it can also include altitude, bearing and place names.
Geocoding also refers to the process of taking non-coordinate based geographical identifiers, such as a postal address, and assigning geographic coordinates to them (or vice versa).
Geotagging can help users find a wide variety of location-specific information. For instance, one can find images taken near a given location by entering latitude and longitude coordinates into a Geotagging-enabled image search engine. Geotagging-enabled information services can also potentially be used to find location-based news, websites, or other resources.”
http://www.locative-media.org/tech/C86/article/geo_tagging_a_definition/
Here is one way to do it:
Geocoding also refers to the process of taking non-coordinate based geographical identifiers, such as a postal address, and assigning geographic coordinates to them (or vice versa).
Geotagging can help users find a wide variety of location-specific information. For instance, one can find images taken near a given location by entering latitude and longitude coordinates into a Geotagging-enabled image search engine. Geotagging-enabled information services can also potentially be used to find location-based news, websites, or other resources.”
http://www.locative-media.org/tech/C86/article/geo_tagging_a_definition/
Here is one way to do it:
Citizens, journalism and GPS
BBC Innovation has started a trial this week about citizen journalism, combining GPS (with direction, velocity and elevation) with mobile phone capabilities (pictures, video, sound and text). 18 students from the University of Brighton will be equipped with a Nokia Nseries handset and a Garmin Etrex GPS device, and will create an online gallery on Jan 18th intended to “explore how people in the future might use mobile devices to capture and share multi-media stories”. The site is run by Ymogen.
It appears to be more than just adding GPS data to mobile content..."As an example, pictures and video captured from multiple devices around a sporting event can be mapped in time and space automatically, creating a rich view of the entire game from multiple perspectives.” A lot of content taken from mobile phones isn’t very good, at least not nearly good enough to replace professional content, but if all the content can be combined in some way it would become a lot more powerful. If the content is automatically tagged with location and time it also adds an increased layer of authenticity.
http://www.locative-media.org/tech/C86/article/citizen_journalism_and_gps/
It appears to be more than just adding GPS data to mobile content..."As an example, pictures and video captured from multiple devices around a sporting event can be mapped in time and space automatically, creating a rich view of the entire game from multiple perspectives.” A lot of content taken from mobile phones isn’t very good, at least not nearly good enough to replace professional content, but if all the content can be combined in some way it would become a lot more powerful. If the content is automatically tagged with location and time it also adds an increased layer of authenticity.
http://www.locative-media.org/tech/C86/article/citizen_journalism_and_gps/
The center for locative media
What happens when people experience narratives and media in place? What happens when media is contextualized with location? When history, personal narrative, and place are interwoven?
The Center for Locative Media works with different cultural and educational communities to enable the creation, delivery, and distribution of narrative histories of people and places using emerging and locative technologies.
Locative Media, like its technology, is emerging; but as with all community engagement, it has its roots in the the importance of story, the value of place, and the use of technologies old and new.
http://www.locative-media.org/
Gadgets:
The Center for Locative Media works with different cultural and educational communities to enable the creation, delivery, and distribution of narrative histories of people and places using emerging and locative technologies.
Locative Media, like its technology, is emerging; but as with all community engagement, it has its roots in the the importance of story, the value of place, and the use of technologies old and new.
http://www.locative-media.org/
Gadgets:
Wednesday, March 21, 2012
Definition
Locative media is on another words location-based media. If I hear that combination of word, my first guess would be media that I could have with me at all times(e.g. mobile phone, GPS). And you know what..my approximate guess was almots right - Location-based media delivers multimedia and other contents directly to the user of a mobile device dependent on their location.
Therefor, locative media is digital media that is applied to real places, but in the same time triggering social interactions, where mobile technologies (GPS, laptop computers, mobile phones) enable locative media, they are not the goal for development of projects in this field.
So, as I understand the function "google maps" for example in our laptop computers/mobile phones is the location-based media deliverer?
The term “locative media” refers to every information about the physical location as well as other contextual cues. The most commonly used context of mobile systems is the location of the user since it is easy to determine and it could be meaningful to use it in order to adapt the behavior of a mobile application (Nicolas Nova, 2004).
Doing my research I discovered that earlier I wasn't quite right. Location-based media device should detect, what is the device holder exact location. Like GPS, it detects where you are. But is is also a device, shown in the previous video - a device that detects any kind of product and its location.
Therefor, locative media is digital media that is applied to real places, but in the same time triggering social interactions, where mobile technologies (GPS, laptop computers, mobile phones) enable locative media, they are not the goal for development of projects in this field.
So, as I understand the function "google maps" for example in our laptop computers/mobile phones is the location-based media deliverer?
The term “locative media” refers to every information about the physical location as well as other contextual cues. The most commonly used context of mobile systems is the location of the user since it is easy to determine and it could be meaningful to use it in order to adapt the behavior of a mobile application (Nicolas Nova, 2004).
Doing my research I discovered that earlier I wasn't quite right. Location-based media device should detect, what is the device holder exact location. Like GPS, it detects where you are. But is is also a device, shown in the previous video - a device that detects any kind of product and its location.
Tuesday, March 20, 2012
Subscribe to:
Posts (Atom)